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Asian Games Launch “Asian Games, Hangzhou Charms” Campaign on 50 Days To Go Milestone


The first short film, “Asian Games SHOW Hangzhou”, is a stop motion animation produced on Hangzhou silk. As a quintessential cultural element of Hangzhou, Silk was a gift presented to the Heads of State at the 2016 Hangzhou G20 Summit, as a symbol of cultural exchange, modernity and fashion 

The short film, produced by individual frames embroidered on a thousand individual pieces of Hangzhou silk, each with exquisite patterns, designs and colors, creates an illusion of movement between each frame. The picturesque story represents the long-standing sports genes of Hangzhou, through a journey of traditional and emerging sports and culture, from diving and sailing, to breakdancing and E-sports.

Asian Games GO Hangzhou

The second film in the trilogy, “Asian Games for Urban Upgrade”, will demonstrate the comprehensive infrastructure upgrade within the city, and how technology deploys a smart experience for fans. The short film, shot in the first perspective utilizes the concept of a cell phone screen to highlight the natural beauty of Hangzhou and establishing it as a smart city.

Asian Games IN Hangzhou

The third and final film in the trilogy, “Asian Games IN Hangzhou” will utilize the traditional art of the Chinese Stamp, to display the brand and legacy of the Hangzhou Asian Games.  

Source : prnews

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